Getting Your Business Online: A Non-Techie’s Guide

This blog post is going to step you through some of the basic concepts and points to cover off to get your business online with a website.

I’ll put it out there – the web world can be full of jargon and gobbledegook!

You’ve got a business, you’ve got all your social media set up, but now you want to create a website that can take care of your online presence. You want a place to that you can fully showcase your products and services and keep existing customers/ clients up to date and attract new ones.

Now you may be more interested in the day to day running of your business and prefer someone else to take care of the web techy stuff that makes you yawn or want to gouge your eyes out (probably a bit dramatic🙄) … But it still good to know the basics.

Web Domain – Your Online Address

A web domain is your business’s unique address on the internet, like www.myamazingbusinessthateveryoneloves.com (maybe choose something a bit snappier than that).

This is how people find your website. To get one, you need to register it through a domain registrar, much like claiming a street address for your physical store. You’d usually register your company name, but this might not always be available. In this case you may need to find a variation of your business name. This also a good reason for your business name to be unique so it is less likely someone has already claimed the domain.

But the web address isn’t the site content itself… That bit is coming…

Web Hosting – Where the Website Lives.

Here it is… Web hosting is where your website’s files are stored and made accessible to visitors. Think of it as renting space on the internet. You choose a hosting provider, sign up for a hosting plan, and they ensure your website is online 24/7.

Content Management System (CMS) – Making Edits to Your Content

A CMS is like a user-friendly platform that helps you build and manage your website. It simplifies the process by providing templates and tools, so you don’t need technical expertise to create and update your site. The most popular CMS platform you’ll be aware of is WordPress. It is used by over 40% of websites on the internet, so there will always been plenty of ‘how-to’ resources.

Website Design and Content

Your website’s design and content are what make it appealing and informative. Design includes the layout, colours, and visuals, while content is your text, images, and videos. It’s like decorating your physical store and arranging your products for customers to see.

Going Live

When you’re ready to launch your website, your hosting provider helps you make it accessible on the internet. Just like opening the doors of your physical store, this step makes your website available to visitors. You will be pointing the website domain (online address) to the website hosting which is where all your site content lives.

Promoting Your Website

Once your website is live, you’ll need to promote it to attract visitors and customers. This involves using various digital marketing strategies, such as social media, search engine optimisation (SEO), and email marketing, to drive traffic to your website.

This is the just the start… but by understanding these basic concepts and implementing them, you can start to establish a strong online presence for your business, connecting with potential customers and expanding your reach.

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